Hal Smith – Medium

Hal Smith

2023 Reading List

Pre-Suasion: A Revolutionary Way to Influence and Persuade — Robert Cialdini

2 min readJan 2, 2024

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Hal Smith

Surviving the Attribution Apocalypse: Marketing Efficiency Ratio vs. Media Mix Modeling

Deterministic attribution (the ability to track the online behavior of a specific user or source) was the dominant attribution methodology…

4 min readJan 25, 2023

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Surviving the Attribution Apocalypse: Marketing Efficiency Ratio vs. Media Mix Modeling

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Hal Smith

2022 Reading List

Crucial Conversations: tools for talking when the stakes are high — Patterson, Grenny, McMillan, Switzler

2 min readJan 2, 2023

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Hal Smith

What is CLV and why is it important?

Background: Why CLTV is important?

4 min readOct 19, 2022

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What is CLV and why is it important?

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Hal Smith

The Only Way to Guarantee Growth with Digital Advertising

“Simplicity has a way of improving performance by enabling us to better understand what we are doing.” — Charlie Munger

5 min readOct 5, 2022

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The Only Way to Guarantee Growth with Digital Advertising

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Hal Smith

The Best Ads are the Ones You Never Noticed

“I have produced my share of advertisements which have been remembered by the advertising world as “admirable pieces of work” but I belong…

4 min readAug 19, 2022

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The Best Ads are the Ones You Never Noticed

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Hal Smith

French Bulldogs and Facebook Ads are Very Similar — Here’s Why

Do you ever wonder when you see a french bulldog waddling down the street:

2 min readJul 7, 2022

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Hal Smith

Direct Response Ad Creative is Different. And You Probably Don’t Know Why

“The only purpose of advertising is to make sales.

3 min readMar 24, 2022

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Direct Response Ad Creative is Different. And You Probably Don’t Know Why

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Hal Smith

How to Approach Marketing Funnels and Optimize Paid Advertising Campaigns

Good digital advertisers need to be proficient in two complementary skills — assigning performance metrics by marketing funnel location…

7 min readFeb 21, 2022

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How to Approach Marketing Funnels and Optimize Paid Advertising Campaigns

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Hal Smith

Can Paid Advertising Work for a SaaS Startup?

Yes — paid advertising will work for a SaaS startup if you can accurately calculate customer lifetime value (LTV) and customer acquisition…

4 min readFeb 19, 2022

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Can Paid Advertising Work for a SaaS Startup?

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Hal Smith

Hal Smith

Founder of H Street Digital. Specializes in paid digital advertising for SaaS, Web3, or Fintech companies looking to accelerate customer acquisition efforts

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