Hal Smith – Medium

Hal Smith

2024 Reading List

Books read in 2024

4d ago

4d ago

2023 Reading List

Pre-Suasion: A Revolutionary Way to Influence and Persuade — Robert Cialdini

Jan 2, 2024

Jan 2, 2024

Surviving the Attribution Apocalypse: Marketing Efficiency Ratio vs. Media Mix Modeling

Deterministic attribution (the ability to track the online behavior of a specific user or source) was the dominant attribution methodology…

Jan 25, 2023

Surviving the Attribution Apocalypse: Marketing Efficiency Ratio vs. Media Mix Modeling

Jan 25, 2023

2022 Reading List

Crucial Conversations: tools for talking when the stakes are high — Patterson, Grenny, McMillan, Switzler

Jan 2, 2023

Jan 2, 2023

What is CLV and why is it important?

Background: Why CLTV is important?

Oct 19, 2022

What is CLV and why is it important?

Oct 19, 2022

The Only Way to Guarantee Growth with Digital Advertising

“Simplicity has a way of improving performance by enabling us to better understand what we are doing.” — Charlie Munger

Oct 5, 2022

The Only Way to Guarantee Growth with Digital Advertising

Oct 5, 2022

The Best Ads are the Ones You Never Noticed

“I have produced my share of advertisements which have been remembered by the advertising world as “admirable pieces of work” but I belong…

Aug 19, 2022

The Best Ads are the Ones You Never Noticed

Aug 19, 2022

French Bulldogs and Facebook Ads are Very Similar — Here’s Why

Do you ever wonder when you see a french bulldog waddling down the street:

Jul 7, 2022

Jul 7, 2022

Direct Response Ad Creative is Different. And You Probably Don’t Know Why

“The only purpose of advertising is to make sales.

Mar 24, 2022

Direct Response Ad Creative is Different. And You Probably Don’t Know Why

Mar 24, 2022

How to Approach Marketing Funnels and Optimize Paid Advertising Campaigns

Good digital advertisers need to be proficient in two complementary skills — assigning performance metrics by marketing funnel location…

Feb 21, 2022

How to Approach Marketing Funnels and Optimize Paid Advertising Campaigns

Feb 21, 2022

Hal Smith

Hal Smith

Founder of H Street Digital. Specializes in paid digital advertising for SaaS, Web3, or Fintech companies looking to accelerate customer acquisition efforts

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